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PR Package: The Duke Daily Newsletter

November 16, 2019

Press Release

FOR IMMEDIATE RELEASE: Sunday, Nov. 17, 2019

Media Contact: Sonja Likness
(919) 668-6114 (o); (919) 452-3075 (c)


DURHAM, N.C. — This week, Duke University will launch a newsletter called The Duke Daily, initially distributed to faculty and staff at the University and Health System. The newsletter will give a daily sampling of news from Duke with the intention of making the Duke community feel proud to be part of the Duke family.

“It’s the kind of thing that you could chat with a friend about at a cocktail party,” said Kristen Brown, associate vice president for news, communications and media at Duke. “Every day, we’ll give you little tidbits that are feel-good, fun and shareable.”

Each daily newsletter will contain a few story headlines and images with links to longer content, as well as highlighted events, and quotes from speakers and Duke experts on relevant subject matter.

“It’s a fun format,” said Geoffrey Mock, the Duke Daily newsletter editor. “We’ll be working hard to make the headlines and kickers fun and informative, and curate each day’s topics in interesting ways.”

The newsletter will launch using Emma software, in partnership with the Office of Information Technology at Duke. Duke has entered into an enterprise partnership with Emma for newsletter distribution, and the Duke Daily will be among the first mailings to use the new Emma functionality. Other departments and units will be granted access to Emma as OIT ramps up support for the platform.

People interested in receiving the Duke Daily who are not Duke faculty and staff can sign up to receive the newsletter on Duke Today or directly via the sign-up form. The first newsletter is planned for release the week of November 18.

About Duke University

Tracing its origins to 1838, Duke University has evolved into one of the world’s leading institutions for education, research and patient care. Located in Durham, North Carolina, Duke is comprised of two major organizations: Duke University and Duke University Health System. Today, under the leadership of Vincent E. Price, tenth president of the university and fifteenth of the institution, Duke University enrolls approximately 7,000 undergraduate and 8,900 graduate students representing almost every state and many foreign countries.




What is the Duke Daily?

The Duke Daily is a newsletter that will give a daily sampling of news from Duke. It’s short, it’s fun, and it’s quick to read. Subscribe here!

Who will be opted in to receive this newsletter?

During launch, all Duke faculty and staff will receive the Duke Daily. In the future, we may also add students and alumni.

Can I receive the newsletter if I am not Duke faculty or staff?

Yes! Sign up to receive the newsletter.

Can I opt out of receiving this newsletter?

Yes, although we hope you’ll find it short, fun, relevant and useful. To unsubscribe, click the unsubscribe link at the bottom of the email.

What content will the newsletter contain?

The Duke Daily will keep you up-to-date on the most interesting news and events at Duke from across all campus and Health System units and departments.

How often will I receive the newsletter?

The Duke Daily, as the name suggests, is a daily newsletter, so you’ll find it in your inbox Monday-Friday except on University holidays.

When will the newsletter launch?

You’ll receive the first Duke Daily in your inbox during the week of Nov. 18, 2019.

Who is the editor of the Duke Daily?

Geoffrey Mock is the editor of the Duke Daily, with help from other University Communications colleagues.

How can I suggest content for the Duke Daily?

Send your ideas, suggestions and feedback to Geoffrey Mock,

Sample Social Media Posts


Twitter post with email emoji and CTA to subscribe

Instagram Stories:

Duke Daily logo with Subscribe CTA

Multimedia Assets

In addition to the social media assets above (designed by Sam Huntley and Ashley Wolf), we will also do a short screen capture video like the example below, except using the Duke Daily newsletter instead of The Skimm. This will be used on Twitter as a short looping video and possibly also on Instagram Stories. (Video created by Ashley Wolf.)